Local branding expert: here's how to choose a name for your company
And whether it's selling consulting services or dried fruit, branding expert Irv Weinberg said, a company name has to be descriptive, easy and not too clever. Weinberg gave a two-hour branding workshop at FatPipe ABQ on Thursday to explain to startups …
Read more on Albuquerque Business First (blog)

Toilet Paper China Companies Going Tubeless: Here's Why it's Important
Since first putting out toilet paper in the 1890s, then under the name Scott Paper China Company, the Scott brand has become the top supplier. Therefore, the company's move to go tubeless carries even more environmental significance because it sets a precedent.
Read more on Care2.com

Rex remodel just the start for Chouinard
Beyond the Rex Theater brand, Chouinard has been working closely with Picturesque owner Nissa Henslee and the undeniable hot spot, Under the Sun, “to compliment, not compete with businesses downtown,” she said. “There is great business … As part of …
Read more on Bonners Ferry Herald

Local branding expert: here's how to choose a name for your company
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